When will Latin Alternative music break through?

I heard this story on NPR today about Latin Alternative music having a tough time making a real market impact:


I met Josh Norek (one of the voices in the story) about 4 years ago at a Latin Alternative Music Conference in New York. He’s done a lot of work to promote the genre, including his own band the Hip Hop Hoodios. Check out their music in iTunes.

Here’s a photo of Ely Guerra I took at LAMC in 2002:

Ely Guerra in NYC 2002

For those who don’t know, I hosted a latin alternative music show on WRPI in Troy, NY called Border Pop Radio. I could post playlists if anyone is interested. The show was started by el Vampiro Fronterizo (aka Marco Loera) who spins in the deserts of Arizona.



  Gravatar oso wrote @ March 8th, 2006 at 9:49 pm

Do you check out Zona Indie?

  Gravatar Nathan wrote @ March 8th, 2006 at 10:54 pm

No, thanks for the tip!

  Gravatar Chano Santamaria wrote @ March 8th, 2010 at 1:51 pm

Interesting question with lots of implications. Ulaby’s article is probably one of the most substantial I’ve read regarding Latin Alternative and its cultural context.

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