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When will Latin Alternative music break through?

I heard this story on NPR today about Latin Alternative music having a tough time making a real market impact:

http://www.npr.org/templates/story/story.php?storyId=5251735

I heard this story on NPR today about Latin Alternative music having a tough time making a real market impact:

http://www.npr.org/templates/story/story.php?storyId=5251735

I met Josh Norek (one of the voices in the story) about 4 years ago at a Latin Alternative Music Conference in New York. He’s done a lot of work to promote the genre, including his own band the Hip Hop Hoodios. Check out their music in iTunes.

Here’s a photo of Ely Guerra I took at LAMC in 2002:

Ely Guerra in NYC 2002

For those who don’t know, I hosted a latin alternative music show on WRPI in Troy, NY called Border Pop Radio. I could post playlists if anyone is interested. The show was started by el Vampiro Fronterizo (aka Marco Loera) who spins in the deserts of Arizona.

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