From Convenience Store News:
GreenCard Energy Drink, made by Z CORP, markets its energy beverage to illegal immigrants on their way to the U.S. It claims that it will give energy to those looking to cross the border and potentially outrun U.S. Border Patrol.
“It’s a fact,” that people illegally cross the border, president and CEO of Z CORP, Jeff Weiss, told CSNews Online. “If they are going to come to the U.S., I don’t want them dying in the desert, I’d rather have them hydrated.”
This would have been a perfect art project. Unfortunately, they beat me to it, and it’s real to boot (as far as I can tell). It is a pretty amazing commentary on the industry’s lack of social consciousness. It also has the “help them cross” irony like Judi Werthein’s Brinco shoes. I’m still sort of in awe that they actually think this is a reasonable idea…
[ via cindylu ]